If you read my other grocery store design articles, you’ll see that I pay attention when I’m at the grocery store. When the grocery chain Bloom opened, I went shopping and took my camera and documented some of my observations.
The first thing I noticed was the logo, it was new and fresh and plastered just about everywhere. Some of the pluses included the ability for the logo to be reproduced well in scale from small to large. Additionally, I like the amount of different applications for which they use it. The problem I think they have is the overuse by repetition. Repetition certainly has it’s place in good design, but doing so with the logo has to be done carefully. In this case, I think the repetition choices take the good out and throws in some bad taste.
After looking at the pictures, I invite you to weigh in with your opinion.
Bloom Front Entrance
Bloom Floor Marker
Bloom Produce Signage
Bloom Product Scanners
Bloom Canned Product Labeling
Bloom Plastic Produce/Meat Bag
Bloom Recycle Bin
Bloom Produce Crates
Here’s a number of print pieces I’ve scrounged together…
Bloom Circular
Bloom Circular Page
Bloom Magazine
Bloom Business Card
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