Comments on: Wegmans Logo

By: Lindsey smith

Lindsey smith — Thu, 15 Apr 2010 23:08:30 +0000

Interesting blog, which reminds me of a styrofoam traveler cup I received at Dunkin’ Donuts. To celebrate their anniversary, they pasted past DD logos on the cup. I love seeing the development of logos in this fashion.

As a side-note, thank you for a very enjoyable presentation at George Mason University today!

By: Steve

Steve — Thu, 20 Nov 2008 19:32:08 +0000

I think it was due for change, but I think it fails as a branding device of a leading grocery retailer. The retro logic doesn’t bother me, but the execution does. It’s not particularly good calligraphy, and I don’t feel it distinguishes like it should for a store like Wegmans. When bundled with the fork and plate and goblet from the original Tastings logo, I think you have a classic assembly of different-purposed elements cobbled together in an uncomplimentary way. Borrowing elements because you have them seems like an uninspired approach, and I believe the Tastings logo should be reserved for Tastings, instead of appearing as a store decoration, a signage visual, and other random applications. The scribbly place setting is contemporary and a little wild, yet the Wegmans logo is a very conservative script, and neither flatters the other. It’s what I call casual design.

By: J.D.

J.D. — Tue, 18 Nov 2008 21:16:43 +0000

Here is the link for the weekly flyers: http://flyer.wegmans.com/wgm/Default.aspx

By: Deirdre Williams

Deirdre Williams — Tue, 18 Nov 2008 21:10:31 +0000

Need to get your flyers